For more than 55 years brides-to-be have chosen Formalities as their premier bridal salon. Our selection of designer bridal gowns is unparalleled in Mason City and our competitors envy our commitment to customer service, quality products and fair prices.

In addition to bridal gowns we also carry a full line of bridal party gowns, accessories, jewelry, undergarments and shoes to meet all of your wedding day needs. We also carry prom/homecoming gowns.  We are proud to offer our brides-to-be private fitting areas and spacious dressing rooms and expert consultation.

Formalities has been the leading bridal shop in the northern Iowa area for over 50 years.  We cannot count the times we've heard the mothers of the brides say "I purchased my wedding gown and bridesmaid dresses here over 25 years ago!"   Please browse our website and check back regularly as we are always updating our site!!